March Madness – Chicago’s Obsession

Right around March 1st, the most nerdy, least athletic guy in the office will start approaching everyone asking to join his College Hoops bracket. This guy is also the one who will be taking everyone’s money because he has developed a predictive model that encompasses statistics that some may have never even heard of. But no, this blog post is not about that guy, it’s about the fact that everyone will say yes to this madness that College Coops are. Chicago goes insane when it comes to picking their favorite teams to win and offering speculative bets on potential sweet sixteen candidates.

For the next month, the entire city of Chicago will be packed with fans, speculators, and people who don’t even know or understand the full rules of college basketball. The truth is rules and outcomes don’t really matter. It’s a full on social event and Chicago is all in for it. Whatever draws the people together is what Chicagoans care about and will do everything to make the most of this month.

The city of Chicago loves March Madness, and so do Chicago’s businesses. In terms of excitement, College Hoops match that of NFL Playoffs, Olympics, or even the Super Bowl. So in all of the public bars, venues, lounges, and clubs, you will see vinyl decorations flaring with Chicago’s favorite teams and basketball stars. Bar crawling through Chicago is the social norm, as office parties choose to coop in a Chicago Limo as they travel across the city from one location to the next, obsessively observing every basketball game.

Before everyone knows it, March Madness becomes no longer about winning, losing, or even watching the games, but rather enjoying each other’s company and making the most of the opportunity to get drunk and socialize. The truth of the matter is, as long as each party has a safe Chicago Limousine under their wing, there’s no need to think or brag about the results of the bracket.

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